money shouldn't feel like homework
A comprehensive personal finance app for tracking expenses, savings goals, and clarity — built so people who aren't “finance people” still feel in control.
MyZola is a personal finance management app that helps users track expenses, set savings goals, and understand financial health — especially for people who find traditional budgeting intimidating.
Many people struggle with overspending, weak savings habits, and stress. Existing tools feel complicated or impersonal — so users bounce instead of building habits.
Design an intuitive experience for tracking spending, hitting savings goals, and receiving personalized insights — without needing a finance degree.
Understand the challenges individuals face in managing personal finances.
Identify user preferences for financial management tools and features.
Explore ways to personalize the experience based on financial behavior.
Young professionals, freelancers with irregular income, people saving for big life moments, and anyone who wants calmer money habits — without a spreadsheet meltdown.
↓ answers shaped every screen ↓
jane · freelancer ✿
“I need an easy way to manage my finances and ensure I'm saving for the future.”
Jane is a freelancer juggling irregular income and expenses. She wants to save for big goals but finds classic budgeting workflows heavy — she needs clarity that fits a chaotic calendar.
scope that respects real life ✿
Easy-to-understand financial dashboards for quick overviews.
Visual cues for users to stay on track with savings goals.
Conversational UI for guiding users through their financial journey.
Integration with banks and payment apps for automatic updates.
High-fidelity explorations for the mobile experience first, then expanded UI coverage across the full web product surface.
Mobile — high-fidelity UI mockups
Web — high-fidelity UI mockups
